| June 2007 – Present CMDiConnect New York, NY Web Project Manager - Produced websites, microsites, rich media interactive banners, HTML email communications, PDA message alerts and multimedia DVDs. Managed Pfizer’s exclusive site PfizerPro which allowed physicians to network, communicate and get the latest information on brands through one centralized portal. Worked with content management systems (use of Sharepoint & SiteBuilder application), Results: Led the company in the most innovative and interactive projects getting our client’s brand message out to existing and new users.
- Development and managed scope of works, timelines, creative briefs, site personas, sitemaps, psychographics, taxonomy and metrics reports. Ensured projects stayed within scope and on schedule.
- Led and coordinated with internal teams including account managers, creative directors, developers, copywriters, editors, while setting allocations and securing resources to effectively manage site deliverables. Staged and set kick offs, internal reviews, briefings, along with documenting and adhering to client expectations.
- Worked with clients to develop process and recommendations for project launches, strategic message branding, FDA reviews, defining key roles, review schedules, presentations, proposals, adjustments in scope, best practices, along with marketing and branding requirements.
- Managed relationships with third party vendors such as Alpha Detail, Pointroll, Epocrates, WebMD, Search Medica, Firstlight, and Cadient. Worked with account team to secure independent production companies for video shoots. Results: Effectively aligned with vendors and their internal processes to stay on schedule meeting required launch dates.
- Responsible for all financial reporting including weekly hours tracking, annual 2 million dollar budgeting for all web initiatives, quarterly forecasting, cost to dates, reconciliation reports, invoices and purchase orders.
Kirshenbaum Bond & Partners New York, NY Sept 2006 – Dec 2006 Web Producer/Freelance - Produced interactive websites in conjunction with CSTV, Shutterbug, Panasonic, and Nuevo Edge from planning to execution entailing; SEO, streaming media, contests, rich media banners, extensive text/photo design elements and micro-sites. Results: 100% client satisfaction.
- Direct point of contact with clients managing multiple projects simultaneously while overseeing budgets, schedules, web metrics, site design components and copyright clearances. Effectively communicated needs and expectations of clients to all internal staff.
- Led multimedia presentations to demonstrate web features and effectiveness of campaigns. Coordinated between various departments and teams i.e., account managers, copyrighters, designers, programmers, and outsourced companies to effectively deliver high quality sites. Results: Projects delivered on time and on budget increasing our company’s recognition.
- Managed accounts and all stages of projects including information architecture, design, administration operations, campaign launches, debugging, promotions, statistics reporting and final adjustments. Results: Ensured that sites met expectations and hit target markets during seasonal highs.
RKA Cinema Creations Inc. New York, NY June 2005 – Sept 2006
Web Producer - Identified and launched a new web-based company; recruited creative and technology teams, identified all functional requirements necessary out-developing sites in similar niche markets.
- Successfully created and designed original sites with multimedia elements including: animation, audio and video components, ebooks, articles, ecommerce, chatrooms, ecourses, and games.
- Created sites for movie releases and various promotional campaigns featuring high concept graphics, extensive text elements and SEO. Monitored effectiveness of campaigns and made recommendations accordingly. Results: 100% client satisfaction.
- Effectively managed all senior level operations including RFP’s, budgets, schedules, web metrics reporting and product software design according to client’s specifications.
- Conducted training and presentations of new web features. Coordinated between teams and client expectations of deliverables within projected timelines and budgets. Results: Projects delivered on time and on budget increasing our company’s recognition.
- Created and produced original online multimedia projects including narrative films, series segments, webisodes and the feature film Bugged featured on CNN, BBC, BET, Vibe Magazine and The New York Post.
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| ReelACT.com New York, NY Oct 2002 – June 2005 Web Producer - Developed schedules, project proposals, budgets, and coordinated project teams of marketing experts, administrative staff and technical contractors.
- Successfully managed information architecture, and content development to meet client timelines and budgetary limitations. Results: 100% client satisfaction and retention ratio.
- Bridged the gap between executives and technology development teams to ensure that projects were financially viable, technically appropriate and capable of meeting long-term productivity and performance goals.
- Spearheaded team to redesign site from static version to fully interactive customer experience increasing total site profits. Results: Increased traffic and subscription rate by 20%.
- Co-developed and directed launch of “ReelTV” the first online multimedia course for actors.
- Assisted in the generation and the day-to-day maintenance of a portfolio database of 1000 online video profiles and 3000 memberships.
- Developed affiliates partner relations to successfully penetrate the growing diversity niche market successfully expanding membership and web visibility.
- Led teams in strategic marketing to position the company as the first video-based online technology for the casting industry.
Voodoosushi: art on film, Inc. New York, NY Sept 1998 – Oct 2002 Product Manager - Recruited new breed of cross-functional teams including consultants, designers and support staff who were client focused directly accountable for speed and quality.
- Graphed project status reports and coordinated all aggregate components in an accurate and timely manner to achieve projected product goals
- Conducted live interactive product-line demonstrations and presentations for launch of new features. Targeted minority and boutique companies under-represented in the marketplace. Results: Co-opted untapped market ignored by competitors.
- Researched and wrote trade articles to educate team and clients on new media technology, market directions and economic growth potentials
- Effectively stayed ahead of market competition by co-developing and authoring cutting edge DVD programs, and content material based on client specifications.
- Within first 2 months planned and orchestrated aggressive market and business development initiatives resulting in multiple vendor contracts.
- Assisted with new product design specifications and upgrade of technology in accordance with industry standards
Education: SUNY Purchase University – Film & Communications Skills: Creative Leadership, Business Writing, Quality Assurance/Control, Web Analysis and Customer Research, Content Development and Management, Account Management Excellent Presentation Skills, Team Building/Motivation, Task Management, Information Architecture, Search Engine Marketing, Affiliate/Partner Marketing Relations, Project Management, Exceptional Recruitment and Interviewing Computer Skills: MS Word, Excel, PowerPoint, Outlook, FrontPage, HTML, Photoshop CS2, MS Project, Basecamp, Visio,
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